The Agricenter International has played an integral role in educating children from the Mid-South and beyond about agriculture, forestry and natural resources. One method the Agricenter used to educate about agriculture is a student art contest for Shelby County. Held in conjunction with National Ag Day on March 20, contestants in kindergarten through fifth grade were encouraged to submit art posters that had an agricultural theme, posters were judged and prizes were awarded at a luncheon.
While the poster contest was successful for many years, in 2018, the Agricenter decided it was time for a change and began looking for ways to improve the contest and event. The Agricenter partnered with Sullivan Branding to discover ways to freshen up the contest.
Sullivan researched other art contests and used the results combined with the Agricenter’s contest objectives to put together recommendations including expanding the region for entries, grades (up through grade 12) and art categories to include painting, photography and digital entries and more.
The 2018 National Ag Day Theme, Food for Life, inspired Sullivan to recommend the theme, Farm of the Future, for the student art contest and to offer ways to promote the contest to the school districts in Shelby and DeSoto Counties.
Sullivan’s recommendations included the following:
- Three versions of Farm of the Future themed posters for art teachers to hang as inspiration in Shelby and DeSoto County Schools.
- Farm of the Future video for art teachers to share with students.
- A set of emails to remind teachers to submit their student entries.
- Expansion of the student award luncheon event. In addition to the student award presentation the luncheon event will now include a local ag business panel and exhibition to follow the luncheon in an effort to further community education of agriculture
Student winners will receive awards at a luncheon on March 29 during the Agricenter’s Ag Day Celebration.