Fun (and not-so-fun) Digital Trends

Seems like every week, we have a new digital trend that our clients ask us about.  Some are fun and applicable to our everyday lives, like voice search. And some, even though they are extremely interesting and fun, can be very costly to implement and brands are still...

Knowing your client’s category

Deep dives into new categories are always a fun adventure. Last summer, our work with the Tennessee Board of Regents (TBR) granted us the opportunity to learn more about the higher education sector. In July 2017, TBR and Memphis-based Sullivan Branding launched the...

What a fumble

(authored by a UTK graduate and self-described UT sports fanatic) The University of Tennessee football head coach search blew up into epic proportions over the weekend. Simple communications planning could really have benefitted the University and the Athletic...