Are You an Informed Consumer?

Can you believe the claims brands make in their advertising?  Can you believe the claims brands make on their packaging?  Do you blindly believe whatever a brand tells you about their products?  How about claims that a product will make you smarter, faster, stronger,...

Social Listening: What You Need to Know

  A successful social media strategy involves knowing that social channels are more than just broadcast platforms. They contain a wealth of information that can be mined and analyzed to make sure you are reaching the right people with the most insightful content. The...

An Overview Of B2B Marketing In 2017

Article as seen on Forbes in September 2017   As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. To drive results, B2B marketers must present their brands...