Does It Matter Where You Sit?

Does It Matter Where You Sit?

Since we made the decision to move to an open office environment, I pay much closer attention to articles like this Fast Company article How Where You Sit In Your Office Impacts Your Productivity.  There is some interesting insight about how to cluster people with...

How to Make the Most of Trade Show Season

Trade shows have been around for decades, but have mostly been something your sales team has handled. Your marketing/communications team should have an opportunity to participate and present at trade shows, which will help maximize your attendance. We work with a...
Just What is a Website Takeover, Anyway?

Just What is a Website Takeover, Anyway?

Digital marketing can take on so many forms: social media, search engine optimization and website takeovers. How can you decide what is best for your product and is, ultimately, what your target audience consumes? The distribution strategy and technology can shape the...
Influencer Marketing: A New Name for an Old Game

Influencer Marketing: A New Name for an Old Game

Everyone is talking about the power of influencer marketing these days, despite the fact that this is not a new phenomenon.  What we call “influencer marketing” is celebrity endorsement rebranded to include today’s instant social-media celebrities.  Sure, the...