Building a Home… on the Internet

Building a Home… on the Internet

There’s a reason it’s called “building” a website. In a lot of ways, the process is similar to constructing a home. First, a client decides their current arrangements are no longer adequate. We research the neighborhood and look at comparables. We evaluate the...

Google Stands Up to Ad Blockers … Kinda

How often do you visit a website, only to immediately leave due to intrusive, obnoxious ads? You know the ones: autoplay videos, interstitials that swallow the entire screen, monster-sized leaderboards that won’t go away. via GIPHY If you answered “never,” I’m...
How to Go Viral

How to Go Viral

I’m sitting alone at a conference table. An account executive hands me a single sheet of paper. It’s a brief. On it are written four words.  “Make us go viral.” I awaken, sweating, my heart racing. Thank goodness it’s just a dream. I’m just kidding – my...
Pepsi, You Got the Wrong One, Baby

Pepsi, You Got the Wrong One, Baby

This week, Pepsi unveiled its “Moments” campaign and a submission to the “How On Earth Did THAT Get Approved” Hall of Fame with an ad featuring model Kendall Jenner. In the two-and-a-half-minute spot, Kendall abandons a high-fashion photo shoot to join a protest after...
Brand Bracketology

Brand Bracketology

Even if you don’t watch or care about basketball or college sports in general, the NCAA Tournament is impossible to avoid. The Cinderella stories, the come-from-behind victories, and the buzzer-beating excitement are enough to soften even a hardcore nihilist’s heart....