Fun (and not-so-fun) Digital Trends

Seems like every week, we have a new digital trend that our clients ask us about.  Some are fun and applicable to our everyday lives, like voice search. And some, even though they are extremely interesting and fun, can be very costly to implement and brands are still...

Knowing your client’s category

Deep dives into new categories are always a fun adventure. Last summer, our work with the Tennessee Board of Regents (TBR) granted us the opportunity to learn more about the higher education sector. In July 2017, TBR and Memphis-based Sullivan Branding launched the...

Social Listening: What You Need to Know

  A successful social media strategy involves knowing that social channels are more than just broadcast platforms. They contain a wealth of information that can be mined and analyzed to make sure you are reaching the right people with the most insightful content. The...