healthcare: a love story

From health departments to regional hospital systems, from mental health programs to national non-profits, we love bringing healthcare brands to compelling life

View some of Sullivan's recent healthcare work

campaign

Sullivan's statewide, multi-platform campaign – starring measles, flu, HPV and other "viral characters" – was just named "Advocacy Campaign of the Year/Radio" at the 2019 Healthcare Marketing Impact Awards presented by Modern Healthcare and Ad Age.

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campaign

A digital, social and print campaign by Sullivan introduced parents and physicians to Recovery Academy – and its program of specialized, safe, understanding care for young people in crisis.

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campaign

An integrated program – “We Own Big Tobacco” – was developed by Sullivan to give the ownership of this fight to Tennessee’s youth and provide them with the tools and community to be effective.

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National Foundation For Transplants

Ensuring a Second Chance

Did you know that many patients (even those with insurance!) will not be approved for a life-saving transplant because of their inability to pay? That's why there is NFT – the nationwide non-profit that helps patients and families prepare, pay for and navigate the confusing (and stressful) transplant journey.

campaign

From relaunching the brand, to developing its new website (NFT's patient and fundraising hub), Sullivan helped elevate the awareness, perception and success of this life-saving organization.

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The Landing at Lakeside

Lightening the Load of Working Professionals

To many people, this may come as a surprise: The most underserved population in terms of mental health support is working professionals. From corporate execs to first-responders, this group (perceived as “always having it together”) is often the last to seek help – and finds few programs designed to fit their lives.

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Going heavy on digital, social and print media, this effort very effectively reached its audience – driving The Landing's program to capacity for the first time in its 7-year history.

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campaign

Across multiple channels, Sullivan introduced the newly minted “OrthoSouth” brand with a campaign based on physician and patient as collaborative team.

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Targeting adult children (decision-makers for elderly parents) Sullivan crafted an emotion-driven campaign assuring them Brunswick Place provides the dignified care their loved ones deserve.

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healthcare: a love story

Vaccinating the Volunteer State

With the rise of anti-vaxxer movements and outbreaks of once-controlled (and nearly eliminated) diseases, the State of Tennessee sought to break through the spread of disinformation and fear – and maximize immunization rates among families in the Volunteer State.

Helping Teens in Crisis

Right now, 1 in 5 teens in America needs some form of mental health support. Recovery Academy – combining specialized teen treatment with a fully-accredited academic program – was created to help the growing number of teens (and their families) in need.

Empowering a Tobacco-Free Generation

Tobacco use by teens in the State of Tennessee – driven by vaping – is on the rise. Combating this challenge required more than another "lecture-and-scare" campaign. What was needed was a way to energize Gen Z into action.

Ensuring a Second Chance

Lightening the Load of Working Professionals

Heralding A New Patient Experience

When three orthopedic groups joined forces to build the most robust, patient-centric practice in the Mid-South, Sullivan developed a top-to-bottom rebrand and marketing campaign that accelerated this new brand’s awareness – and positive reception in the marketplace.

Focusing on Senior Behavioral Health

As the number of aging Americans grows, there is greater need for geriatric care that also treats behavioral issues. Families of these elders demand (as they should) a safe and dignified treatment environment for their loved ones. Brunswick Place was created to be the model.

Need help building
a brand that matters?

healthcare: a love story

Vaccinating the Volunteer State

With the rise of anti-vaxxer movements and outbreaks of once-controlled (and nearly eliminated) diseases, the State of Tennessee sought to break through the spread of disinformation and fear – and maximize immunization rates among families in the Volunteer State.

Helping Teens in Crisis

Right now, 1 in 5 teens in America needs some form of mental health support. Recovery Academy – combining specialized teen treatment with a fully-accredited academic program – was created to help the growing number of teens (and their families) in need.

Empowering a Tobacco-Free Generation

Tobacco use by teens in the State of Tennessee – driven by vaping – is on the rise. Combating this challenge required more than another "lecture-and-scare" campaign. What was needed was a way to energize Gen Z into action.

Ensuring a Second Chance

Lightening the Load of Working Professionals

Heralding A New Patient Experience

When three orthopedic groups joined forces to build the most robust, patient-centric practice in the Mid-South, Sullivan developed a top-to-bottom rebrand and marketing campaign that accelerated this new brand’s awareness – and positive reception in the marketplace.

Focusing on Senior Behavioral Health

As the number of aging Americans grows, there is greater need for geriatric care that also treats behavioral issues. Families of these elders demand (as they should) a safe and dignified treatment environment for their loved ones. Brunswick Place was created to be the model.

Need help buildinga brand that matters?

Need help building
a brand that matters?