The Agricenter International has played an integral role in educating children from the Mid-South and beyond about agriculture, forestry and natural resources. One method the Agricenter used to educate about agriculture is a student art contest for Shelby County. Held in conjunction with National Ag Day on March 20, contestants in kindergarten through fifth grade were encouraged to submit art posters that had an agricultural theme, posters were judged and prizes were awarded at a luncheon.
While the poster contest was successful for many years, in 2018, the Agricenter decided it was time for a change and began looking for ways to improve the contest and event. The Agricenter partnered with Sullivan Branding to discover ways to freshen up the contest.
Sullivan researched other art contests and used the results combined with the Agricenter’s contest objectives to put together recommendations including expanding the region for entries, grades (up through grade 12) and art categories to include painting, photography and digital entries and more.
The 2018 National Ag Day Theme, Food for Life, inspired Sullivan to recommend the theme, Farm of the Future, for the student art contest and to offer ways to promote the contest to the school districts in Shelby and DeSoto Counties.
Sullivan’s recommendations included the following:
- Three versions of Farm of the Future themed posters for art teachers to hang as inspiration in Shelby and DeSoto County Schools.
- Farm of the Future video for art teachers to share with students.
- A set of emails to remind teachers to submit their student entries.
- Expansion of the student award luncheon event. In addition to the student award presentation the luncheon event will now include a local ag business panel and exhibition to follow the luncheon in an effort to further community education of agriculture
Student winners will receive awards at a luncheon on March 29 during the Agricenter’s Ag Day Celebration.
In the public relations business, particularly the media and blogger relations side, we owe it to our clients to approach their “news” with the total environment in mind. It is human nature to think that what you are doing or what your organization is doing is...read more
Deep dives into new categories are always a fun adventure. Last summer, our work with the Tennessee Board of Regents (TBR) granted us the opportunity to learn more about the higher education sector. In July 2017, TBR and Memphis-based Sullivan Branding launched the...read more
National Foundation for Transplants (NFT) is an organization that offers hope and help to transplant families by providing fundraising expertise and advocacy, promoting organ and tissue donations, and supporting innovative solutions for lifesaving treatments. As a...read more
A successful social media strategy involves knowing that social channels are more than just broadcast platforms. They contain a wealth of information that can be mined and analyzed to make sure you are reaching the right people with the most insightful content. The...read more
Last year, I wrote an article on Facebook testing timelines, separating sponsored/paid posts from friend posts. It was assured that the testing was only happening in six countries with no plans to expand the changes worldwide. In January 2018, Facebook confirmed they...read more
We’ve all had it happen. You go to a site and, all of a sudden, an ad starts blaring in the background and you have to scroll to find where it’s playing to make it stop. Starting mid-February, Google Chrome will start blocking all non-compliant ads like this. Google...read more
In the financial services business, some would argue that standing out from the crowd is impossible. After all, isn’t this a bit of a commodity business, especially when it comes to the banking side of the business? Regulations are high and cumbersome. Products are...read more
No two requests for proposals (RFP) or requests for qualifications (RFQ) are the same. In fact, as you read each one, you can usually get a sense of two things: whether the search is being led by purchasing or by marketing, and whether the requesting organization has...read more
Our colleagues have decades of experience working with hospitals, clinics, medical groups/doctor’s offices and nonprofit health care entities, so it makes sense that we are an industry leader. We are kicking off a health care article series to help readers understand...read more
Every good communications campaign focuses on three primary audiences: customers, potential customers and employees. Unfortunately, most marketing campaigns can’t be defined as “good” by this definition. Too many focus only on potential customers. Many others focus on...read more