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October, 2020

Shoulder-to-Shoulder

Agency rolls out statewide campaign to boost flu shots and avoid "twindemic"

This year, with the spread of COVID-19, it has never been more important for each of us to get our flu shot – to protect ourselves and our loved ones from the dangers of the flu and help our state and local communities avoid a fall/winter “twindemic.” To rally residents across Tennessee, Sullivan created the “Shoulder-to-Shoulder” campaign for Tennessee Department of Health. This work celebrates the spirit of the “Volunteer State” and how, when there’s a job to do, Tennesseans pull together and “put our shoulders into it” (even when we’re physically apart). Media: TV, radio and social.

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