Talk About Going “Viral”
Immunization campaign for TN Dept of Health
Sullivan debuted a campaign on behalf of Tennessee Department of Health encouraging residents to get vaccinated against on-going public health threats (such as HPV) and re-emerging diseases (including measles, mumps and pertussis). There will also be timed efforts targeting seasonal maladies, such as flu. Media include print, broadcast and in-theater advertising, social media content, outdoor billboards and transit bus wraps.