Ensuring a Second Chance

When a patient and their family realize an organ transplant is essential – and when their medical team green-lights a donor search – that's when the work begins. That’s why the first stop for patient, family and medical team is National Foundation for Transplants. The only organization of its kind, NFT provides educational, financial and emotional support that enables everyone involved to focus on what matters most: a second chance for the patient. Sullivan created an end-to-end rebrand for NFT – including identity, website and integrated marketing campaign – that elevated awareness and results for this national non-profit to a whole new level.