TN Department of Health

Vaccinating the Volunteer State

The stories are in the news every day: outbreaks of diseases that can be easily controlled (even eliminated) by available vaccines. This campaign enables the public to clearly visualize and understand the threat by serving it up in an engaging (non-scary) way. Instead of addressing (and giving credibility to) anti-vaxxers, this work re-enforces the confidence Tennesseans have historically had in vaccines – and getting vaccinated.

FLU Radio

HPV Radio

Measles Radio

A multi-platform effort, this campaign has been rolled out across the State of Tennessee via print, broadcast TV, in-theater film, digital video, social media content, radio, out-of-home and transit media.