Vaccinating the Volunteer State

The stories are in the news every day: outbreaks of diseases – such as measles, mumps, whooping cough, flu and HPV – that can be controlled (even eliminated) by readily available vaccines. This campaign enables the public to clearly visualize and understand the threat by serving it up in an engaging (non-scary) way. Instead of addressing (and giving credibility to) anti-vaxxers, this work re-enforces the confidence Tennesseans have historically had in immunizations – and getting vaccinated.