TN Department of Health

Vaccinating the Volunteer State

The stories are in the news every day: outbreaks of diseases – such as measles, mumps, whooping cough, flu and HPV – that can be controlled (even eliminated) by readily available vaccines. This campaign enables the public to clearly visualize and understand the threat by serving it up in an engaging (non-scary) way. Instead of addressing (and giving credibility to) anti-vaxxers, this work re-enforces the confidence Tennesseans have historically had in immunizations – and getting vaccinated.

FLU Radio

HPV Radio

Measles Radio

A multi-platform effort, this campaign has been rolled out across the State of Tennessee via print, broadcast TV, in-theater film, digital video, social media content, radio, out-of-home and transit media.