Why are you here?
To leave no mark? Make no difference? Do what everyone else is doing because everyone else is doing it? Yeah, neither are we.
Products on the shelf are great, but products on the map are better. Joining the conversation is essential, but leading the conversation is transformative. Let’s craft a strategy that separates and elevates you in the marketplace. Let’s build a campaign that excites, engages and compels your audience. Let’s set business-focused metrics. Let’s blow away growth-focused benchmarks.
Let’s build a brand that matters.
At Sullivan Branding, our full-service, fully integrated advertising agency is built on a core belief: Everything Matters. This guiding principle enables our 35-person team to build successful brands for the regional, national and global companies we call our clients.
We’re located in downtown Memphis in this very nice building you see above – across the street from the world famous Peabody Hotel and next to AutoZone Park (where baseball’s AAA champion Redbirds play).
These are our in-house capabilities that make it all possible:
Getting immersed in your business, understanding your audience, doing the research required — and leveraging our process to develop a strategy that separates and elevates your brand — is how we begin.
Through traditional and non-traditional content, integrated across all platforms required – B2C and B2B – we get your strategy off the page, transform it into a big, game-changing creative idea and put it to compelling work out in the world.
What is branding? Is it a logo? A retail environment? An employee training or culture program? A consumer ad campaign? Actually, it’s all of the above. Branding (done well) is the seamless integration of all your visual, written, spoken and environmental communications.
Through strategic research and creative exploration, we develop new and updated brand identities. This includes logo design, identity systems (from signage to stationery) — along with enterprise-wide brand standards and manuals.
Annual reports, collateral materials, trade show and event elements, physical retail spaces — our design capabilities are among the many competencies that enable us to offer true, end-to-end marketing services to clients.
Whether a website, e-commerce platform or a content rich marketing campaign, our strategists, designers and developers bring your brand to compelling life online — and are there to keep it fully optimized.
From helping pull together and execute global conferences to planning and executing trade show programs, our team is comfortable being inserted at any point in the process. This also includes taking charge of – and managing – the full, end-to-end experience.
Now, more than ever, external brand success depends on internal brand culture. At Sullivan Branding, we develop internal brand campaigns, culture initiatives and training programs that unleash the brand fortifying power of your employee base — and help attract and retain the best talent.
Media Planning & Buying
Whether earned, owned, borrowed or paid, our media team is comprised of experts who craft plans that leverage the potential of integrated campaigns and maximize your results. Expert negotiators, too – they ensure your brand is in good hands and your budget is deployed wisely.
In the marketing world, few outcomes rival the power of a non-paid, third-party endorsement — and our PR team is expert at bringing your story to life in the non-paid media world. Key competencies include brand and product publicity, thought leadership initiatives, as well as crisis management.
We develop social media marketing strategies and programs that drive engagement and create community, broadening your brand’s influence and deepening consumer loyalty — especially among hard-to-reach, highly specific groups.
With our technology-driven society reigniting the desire for more “high-touch” interactions, brand sponsorships are a key part of the marketing mix – helping clients borrow relevant, key audiences, begin dialogue and build long-term relationships.