Sullivan Branding has been working with Memphis-based national nonprofit National Foundation for Transplants for more than 18 months, from the discovery and research phases through the new brand look and positioning, and the communications plan set to launch June 1 –...

As a media strategist, I am often in the position to research new geographic markets. All markets are not created equal. They each have distinct cultures, ways, sayings, food, traffic patterns, and of course – media. There are great quantitative research tools out...

Is it possible for an organization to effectively deliver bad, controversial or unexpected news to employees without internal bias seeping in? That is a question that every organization should ask itself before delivering the news to its employees or other...