As a media strategist, I am often in the position to research new geographic markets. All markets are not created equal. They each have distinct cultures, ways, sayings, food, traffic patterns, and of course – media. There are great quantitative research tools out...

Is it possible for an organization to effectively deliver bad, controversial or unexpected news to employees without internal bias seeping in? That is a question that every organization should ask itself before delivering the news to its employees or other...

Hi, I’m Lesley, and there are some things you should know about me. I am a full-fledged agriculture geek, a wannabe history geek, and a disciple of media.  These things seem pretty unrelated on the surface. But a little exercise I did for a client brought them all...