Old Dominick Distillery
While nationwide whiskey sales have plateaued, this campaign shows what’s possible when you partner an outstanding product with a compelling message.
Since 1866, a Dominique rooster named “Nico” has been the face of Old Dominick Distillery. In 2025, we wanted to bring that face to life as the living, breathing and talking (squawking?) embodiment of the brand for the nationwide launch of four new craft whiskeys. This fully integrated campaign was delivered via a highly targeted, data-driven strategy with results that exceeded ambitious awareness, engagement, traffic, and purchase goals.
Strategy • Positioning • Broadcast • Digital • Print • Out-of-Home • Point-of-Sale
mouse over an image to see the full ad
