Heralding A New Patient Experience
OrthoSouth
Not long ago, the members of three of the Mid-South's leading orthopedic practices realized they had a similar philosophy: to deliver a patient experience above all others.
Deciding they could better realize their aligned vision by joining forces, they did just that. Then they had to let the world know. They asked Sullivan to create a brand from scratch along with a campaign that would accelerate their awareness and reception in a very competitive marketplace. Welcome to the world of OrthoSouth.
When three orthopedic groups joined forces to build the most robust, patient-centric practice in the Mid-South, Sullivan developed a top-to-bottom rebrand and marketing campaign that accelerated this new brand’s awareness – and positive reception in the marketplace.
Across multiple channels, Sullivan introduced the newly minted “OrthoSouth” brand with a campaign based on physician and patient as collaborative team.
