Not long ago, the members of three of the Mid-South's leading orthopedic practices realized they had a similar philosophy: to deliver a patient experience above all others. Deciding they could better realize their aligned vision by joining forces, they did just that. Then they had to let the world know. They asked Sullivan to create a brand from scratch along with a campaign that would accelerate their awareness and reception in a very competitive marketplace. Welcome to the world of OrthoSouth.