Tennessee Department of Health
The approach: reject the doom-and-gloom vibe of many public health messages. The result: an immunization campaign so effective it is now being deployed by health departments across the United States.
Amid an environment of vaccine hesitancy, commonly controlled (and nearly eradicated) diseases such as measles and whooping cough are making a deadly comeback. This multi-media initiative, addressing more than a dozen such infections – from flu to HPV to meningococcal disease – is executed through just about every channel.
Strategy • Positioning • Broadcast • Digital • Social • Print • Collateral • Transit • Out-of-Home
